The Content Byte

I’ve spent the greater part of this week uploading nearly 100 videos from my Amazon Influencer account to a new YouTube channel.

It’s been a TON of work and I’m not even close to having everything done since I have around 500 videos total on Amazon.

While I was downloading and uploading, I started thinking about what the Amazon Influencer program really was and how the same concept could be applied to smaller businesses.

Although the name is “Amazon Influencer,” it’s really user-generated content, or UGC for short.

What exactly is UGC?

According to Hootsuite, User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people rather than brands.

UGC builds trust like no other content since it comes from normal everyday people instead of the brand it’s self.

It’s estimated that consumers believe UGC content is 2.4% more authentic than regular branded content.

So, how can you leverage UGC as a small business?

Here are a couple of ideas:

1. Encourage Customer Reviews and Testimonials: Request customers to share their experiences and reviews. Highlight positive testimonials on your website and social media.

2. Social Media Challenges and Giveaways: Create challenges that encourage users to share content related to your products or services. Offer incentives like discounts or freebies to motivate participation

3. Feature Customer Stories: Showcase customer success stories on your website or in marketing materials. Share how your products/services have made a positive impact on their lives.

4. Utilize Reviews and Ratings: Display customer ratings and reviews prominently on your website. Use positive reviews in your marketing materials to build trust.

5. Create a UGC-Friendly Website: Design your website with features that encourage content submissions. Incorporate user testimonials and images in product pages.

By actively encouraging and showcasing UGC, small businesses can capture the authentic voices of their customers, creating a more relatable and engaging brand.

JUST FOR YOU:

A sneak peek of my
week in review

Christmas is in full effect here in the Johnson household with decorations, planning, and parties! What about you? Are your Christmas decorations up yet? :)

Tools I'm loving right now:

​Vidlo - Vidlo is a simple yet powerful platform to easily create UGC video campaigns that engage, expand your audience, and collect data to grow your business.

This platform allows you to capture UGC content from your audience with a simple QR code that you can then republish and redistribute to your social media platforms!

​Vidlo offers convenient subscription-based pricing for your UGC campaigns.

​ ​Meet Nachole. ​ Nachole is a content strategist who uniquely blends clinical insight with digital marketing expertise, owing to her extensive background as a nurse practitioner. Nachole's Work ​​→

💡Marketing tip of the week:

“Use UGC to leverage reviews and testimonials.”

​

P.O. Box 19275, Sugar Land , Texas 77478
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