The Content Byte

Hey Reader,

I’m not a fan of tofu but in business…TOFU is necessary.

Creating content that caters to customers at every stage of their buying journey is absolutely essential for any business.

Are you creating content with a clear purpose?

If not, you should be.

The first thing that comes to mind when I think of tofu is the bland, white, squishy blocks sold in the vegan section of the grocery store.

But that’s not the type of tofu I’m talking about today.
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I’m talking about your funnel.

There are three parts to any customer journey funnel, starting with TOFU.

TOFU: Top-of-funnel

MOFU: Middle-of-funnel

BOFU: Bottom-of-funnel
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Let me break this down further so you understand the importance.

TOFU:

When it comes to top-of-funnel content, consider it the first impression you make on potential customers.

It's like casting a wide net to attract as many people as possible.

This includes blog posts, social media updates, and engaging videos that showcase your brand's personality and value.
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The goal here is to pique their interest and introduce them to what you have to offer.

MOFU:

Next, we come to middle-of-funnel content. Now that you've caught the attention from potential customers, it's time to educate and nurture those potential customers.
This is where you dive deeper into your products or services, providing webinars, case studies, and informative guides highlighting how your offerings can solve their problems.
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It's like taking them by the hand and guiding them closer to making a purchase decision.
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By giving them valuable insights and building trust, you increase the likelihood of them choosing your brand over competitors.

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​BOFU:​
Finally, we reach the bottom-of-funnel content, where the magic happens. These pieces of content are the final touches that seal the deal and convert prospects into paying customers.

This stage includes product demos, customer testimonials, and special offers that entice them to take that leap and make a purchase.
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By developing a comprehensive content strategy that covers all stages of the customer journey, you can engage and convert your target audience much more effectively.

So, whether you're just starting out or looking to grow your business further, remember the importance of creating content that caters to different funnel stages.

It's the key to attracting, nurturing, and converting potential customers into loyal brand advocates, ultimately driving growth and revenue.

JUST FOR YOU:

A sneak peek of my
week in review:

My mini-me and I are preparing to go to the most magical place on Earth, so I've been a bit behind on content this week.

I have a video currently in the editing stage that will likely go out sometime next week.

Once we return, I'll share all the fun parts of our trip!

Shareable article of the week:

​How to optimize your marketing funnel for the customer journey​

Tools I'm using and loving right now:

My Digital CMO: Develop an entire content marketing strategy and monitor your progress with this tool. I've been using it to stay on track with my content marketing strategy.
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The cool thing about this tool is that you can even use this tool for your clients with customized reports and team collaboration features!

​Get My Digital CMO now for a single lifetime price on Appsumo.

Until next time,

Say 👋 on YouTube or LinkedIn Nachole's Work ​​→

💡Marketing tip of the week:

"Diversify the content across your funnel: Mix blogs, videos, podcasts, and more for maximal effect."

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P.O. Box 19275, Sugar Land , Texas 77478
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